출처: 이선욱. 2010. 『영어 리딩 무작정 따라하기』. 길벗이지톡.
|
6장. 그거 꼭 사고 싶더라! 브랜드
10. 코카콜라가 와인이었다?
Today, Coca-Cola ranks as the single most popular soft drink in the world.
- rank as: ...의 부류에 들다, ...로 평가되다/평가받다, ...에 상당하다
- soft drink: 알코올이 없는 청량음료
But Coca-Cola was invented in a drugstore? John Pemberton, a pharmacist in Columbus, Georgia, originally invented an alcoholic "French wine coca," but due to temperance legislation in 1886, he modified it to create a non-alcoholic Coca-Cola.
- coca: 코카나무
- temperance: 금주(禁酒), 절제/자제(moderation)
The public loved it, believing that the carbonated water was a health tonic.
- carbonated = fizzy: 탄산이 든
- tonic: 토닉(탄산음료), 강장제, 활력소, 화장수
Pemberton, however, did not end up making much money from his fizzy beverage.
- end up V-ing: 결국 ...한 처지에 처하게 되다
- fizzy = sparkling: 거품이 나는
Asa Candler, an American tycoon, accumulated a small fortune after buying a portion of the Coca-Cola Company from the inventor.
- tycoon: 재계의 거물
- accumulate fortune: 재산을 쌓다/모으다/축적하다, 축재(蓄財)하다
He advertised it in newspapers and even gave away free-drink coupons to aggressively promote the drink.
- give away: 거저 주자, 나누어 주다
The company was later sold to Atlanta businessman Ernest Woodruff, but it was Woodruff's son who would have the greatest influence on Coca-Cola's rise to global dominance.
[참고] 위키피디아
https://en.wikipedia.org/wiki/John_Stith_Pemberton
https://en.wikipedia.org/wiki/Coca
'외국어 > 영어독해' 카테고리의 다른 글
이선욱. 2010. 영어 리딩 무작정 따라하기 (59) 살바토레 페라가모 (0) | 2020.02.29 |
---|---|
이선욱. 2010. 영어 리딩 무작정 따라하기 (58) 아우디(Audi) (0) | 2020.02.29 |
이선욱. 2010. 영어 리딩 무작정 따라하기 (57) 하이네켄(Heineken) (0) | 2020.02.29 |
이선욱. 2010. 영어 리딩 무작정 따라하기 (56) 스타크래프트(Starcraft) (0) | 2020.02.29 |
이선욱. 2010. 영어 리딩 무작정 따라하기 (55) 아이팟(iPod) (0) | 2020.02.29 |